Pinterest generated $12.50 in ad revenue per user in 2019 and is forecast to reach $21.83 per user this year, according to eMarketer data.

“Our vision for Pinterest is to make every pin shoppable,” said Bill Watkins, global head of mid-market and small business sales at Pinterest. International revenues for the platform were up 129% year over year from 2019 to 2020. That infrastructure, in turn, will help drive continued growth for its ad business and its expanding international popularity. Pinterest says 97% of searches on its platform are unbranded, an opportunity for brands and retailers of all sizes to have a more level playing field when vying for potential customers. The expansion and new features are a part of Pinterest’s continued investment in shoppable infrastructure.

Any retailer with a Pinterest business account as well as Shopify merchants will be able to add up to 20 product “catalogs” to their account.

Pinterest currently has over 459 million monthly active users, with around 361 million located outside of the U.S., according to the company’s Q4 2020 earnings.

The expansion will allow 1.7 million Shopify merchants around the world to place products on Pinterest 50% of Shopify merchants are located outside the U.S., according to Shopify.

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